Working as Creative Coordinator on the Marketing team for SunStreet has provided me with many experiences. I have been able to create and contribute to multiple projects, including marketing collateral, web based deliverables, video creation and editing, photography, and many more. I have also gained experience in project management and event planning. Throughout my career here I have been able to carry projects from ideation to completion as well as be responsible for planning and executing successful events.
Minneapolis St. Paul Magazine
As a creative marketing intern at Minneapolis St. Paul Magazine I was given many different opportunities. Creating different advertisements was a main responsibility I was given. Maintaining brand standards from the past while updating information and other aspects of the advertisements was important and expected of the work I contributed to. The bulk of work I did was creating print as well as digital advertisements for people and departments both within the company and outside of it.
Luse light beer
Luse, meaning light in Italian, is a light beer made for women. Current light beers on the market appear to have the same design elements as their regular beer counterparts. Light beer is generally targeted towards women and the packaging should reflect that. With it’s bold colors, Luse is for the beer drinker who wants a few less calories with an exciting new appearance.
Teacher Time is an app design for elementary school teachers. After much user testing it was found that many teachers want a quick way to find content, from games to worksheets to quizzes, that correlates with what they are teaching. It is designed to be user friendly and time efficient, as finding extra time for teachers is difficult. By keeping the identity simple and clean, teachers can easily navigate through the app and quickly find what they need.
Adora nails is a nail polish brand designed for the modern women. Women have different needs and wants for polish and can be very loyal to specific ones. The Adora nail brand targets women in their 20s looking for high quality polish with classic and timeless colors. The brand identity reflects these ideals with it’s clean, simplistic style and neutral tones.
Krml candies gives a new approach to the packaging of hard carmel candy. Hard carmel candy tends to be targeted towards the older generations, but the candies themselves are tasty and enjoyed by all ages. Krml, with it’s modern box package and bright colors, is designed to entice younger generations to pick hard carmels as their candy of choice
Photography: Through Rose Colored Glasses
These photos were taken around the city of Minneapolis, Minnesota. The idea was that even though some things in life aren't always pretty and perfect, there can be positivity and light in everything. I personally try to find the good in situations and this is representation of that. To accomplish this I placed pink hearts on dirty and broken objects, as well as nature, and some are still there today.
Photography: Northern Minnesota
This is a series of photos taken on the north shore of Minnesota on Lake Superior. I took the exact same photos at sunrise, midday, and sunset. The photo set represents different times of the day and how the changes in light and climate can affect photography.